Launch, then keep the first month calm

Transcript

Point the address, confirm the lock icon, and open the homepage on your phone away from your usual wifi if you can.

Submit a sitemap in Search Console if the site should be found.

Week one: fix a wrong hour, a broken link, or a sentence that made you pause.

Week two: add one real photo or one honest answer.

Then stop. Pick one improvement for next month. The 30-day PDF is the paper version.

Point the address, confirm the lock icon, and open the homepage on your phone away from your usual wifi if you can.

Submit a sitemap in Search Console if the site should be found.

Week one: fix a wrong hour, a broken link, or a sentence that made you pause.

Week two: add one real photo or one honest answer.

Then stop. Pick one improvement for next month. The 30-day PDF is the paper version.

Try this. Put day 7 and day 30 on a calendar with one check each.

• The address opens.
• The action works on a phone.
• Two dates are on the calendar.

Quick check

Pick one answer. You get the explanation right away.

Launch day is for:

The address, the lock icon, and the real actionYes. Ship what you tested.A new color paletteNo. Look at the screen again and pick the choice that matches what you see.Rebuilding on another toolNo. Look at the screen again and pick the choice that matches what you see.

A quiet first week means:

Look for obvious mistakes and do not panicYes. Fix real friction.Take the site downNo. Look at the screen again and pick the choice that matches what you see.Stuff the footer with phrasesNo. Look at the screen again and pick the choice that matches what you see.

The first small improvement is often:

One real photo or one answer people keep askingYes. Small and true.A new platformNo. Look at the screen again and pick the choice that matches what you see.A popup over the actionNo. Look at the screen again and pick the choice that matches what you see.

Mark lesson complete