Decide the goal and who it is for

Transcript

Start with one sentence. When a new visitor lands, what should they do?

Call, book, visit, or send a note. Pick one.

On the IS Auto homepage, the repair offer is the largest type, and the request button is repeated.

Write who the person is, what they worry about, and the words they would use.

If you cannot say the action, do not pick colors yet.

Start with one sentence. When a new visitor lands, what should they do?

Call, book, visit, or send a note. Pick one.

On the IS Auto homepage, the repair offer is the largest type, and the request button is repeated.

Write who the person is, what they worry about, and the words they would use.

If you cannot say the action, do not pick colors yet.

Try this. Write the goal sentence and five lines about one kind of visitor.

• I wrote the one action.
• I named who it is for.
• I wrote a worry they have.

Quick check

Pick one answer. You get the explanation right away.

The first decision is:

The one action a visitor should takeYes. The action decides everything else on the first screen.A fontNo. Look at the screen again and pick the choice that matches what you see.A slideshowNo. Look at the screen again and pick the choice that matches what you see.

A useful audience note includes:

Who they are, what they need, and what they worry aboutYes. A situation is more useful than a label.Only their ageNo. Look at the screen again and pick the choice that matches what you see.A long company historyNo. Look at the screen again and pick the choice that matches what you see.

The largest type should be:

The offerYes. Size tells people what to read first.A welcome lineNo. Look at the screen again and pick the choice that matches what you see.The footerNo. Look at the screen again and pick the choice that matches what you see.

Mark lesson complete