A short lesson on being found

Transcript

This is the only search lesson. The design work is the rest of the course.

Each page gets its own title and one H1 that matches the promise.

Describe images. Link your pages with words that say where they go.

If you serve a town, use the same name, address, and phone on the site and on your Google Business Profile.

After launch, add the site in Search Console and submit a sitemap. Google's starter guide is the public reference.

This is the only search lesson. The design work is the rest of the course.

Each page gets its own title and one H1 that matches the promise.

Describe images. Link your pages with words that say where they go.

If you serve a town, use the same name, address, and phone on the site and on your Google Business Profile.

After launch, add the site in Search Console and submit a sitemap. Google's starter guide is the public reference.

Try this. Write the homepage title and one sentence someone might read under it.

• The title names the page.
• There is one H1.
• Alt text is in place.

Quick check

Pick one answer. You get the explanation right away.

A title should:

Name that page and the businessYes. Write it for a person scanning results.Be the same everywhereNo. Look at the screen again and pick the choice that matches what you see.Repeat one phrase many timesNo. Look at the screen again and pick the choice that matches what you see.

A local listing and the site should:

Share the same name, address, and phoneYes. People should recognize both as you.Use different phonesNo. Look at the screen again and pick the choice that matches what you see.Hide the addressNo. Look at the screen again and pick the choice that matches what you see.

Keyword stuffing:

Makes the page worseYes. Say it once, in plain words.Is requiredNo. Look at the screen again and pick the choice that matches what you see.Replaces a clear headlineNo. Look at the screen again and pick the choice that matches what you see.

Mark lesson complete